The ALYN Brand Story

Redefining Women’s Golf. One bold piece at a time.

ALYN was born out of a truth that too many women in golf understand:

We've always belonged in the game, our gear just never reflected it.  

Founded by former professional golfer, creator, and cultural trailblazer Tisha Alyn, ALYN is more than apparel. It's a mindset, a statement, a new standard that combines performance innovation with elevated fashion, giving women the freedom to show up seen, styled, and unstoppable.

Designed from lived experience - not adapted from menswear -  ALYN blends fierce functionality with streetwear energy. Every piece is made to move with purpose and built to fit women fully and confidently. It's for those who lead unapologetically, play with grace, and live all in.

At the heart of the brand is our signature color: ALYN Red. Passionate, poised, and powerful, this rich maroon commands attention with elegance, not volume. Each ALYN drop introduces a bold color story that redefines the visual language of women's sportswear, infusing every piece with energy, balance, intention, and edge. 

We are here for the modern athlete—the rule-breaker, the dreamer, the multi-hyphenate. This is where power meets poise, where form meets function, where golf meets its future—and she looks like you.

We're not just playing the game.
We're changing it.
Welcome to ALYN.
All in. Always.